The Power of Television
A June 2018 study by Nielsen showed that TV is the most important of the traditional media channels to marketers, with 51% of respondents rating TV as either “extremely” or “very important.”
A new Nielsen CMO Report shows that 51% of respondents rate TV as "extremely" or "very important" | via @Nielsen pic.twitter.com/4KgID1wiCd
— Western Media Group (@westernmedia) June 22, 2018
More than 70% of Canadian households subscribe to cable and spend almost 5.5 times more time watching ad-supported TV than they do watching anything on YouTube every month.
TV is still a marketer’s best tool. It reaches more people, drives more sales, and communicates a brand’s message more effectively than any other medium. Adults spend four hours and 56 minutes on TV vs. 35 minutes on Facebook; this is twice the time spent on mobile devices.
We Represent a Wide Variety of Leading Television Properties and Brands Across Canada and the US
Source:
MediaPost June 2018 Television Facts (By George Simpson)
Convergence Research Group April 2018 Report