The Power of Television

A June 2018 study by Nielsen showed that TV is the most important of the traditional media channels to marketers, with 51% of respondents rating TV as either “extremely” or “very important.”

More than 70% of Canadian households subscribe to cable and spend almost 5.5 times more time watching ad-supported TV than they do watching anything on YouTube every month.

TV is still a marketer’s best tool. It reaches more people, drives more sales, and communicates a brand’s message more effectively than any other medium. Adults spend four hours and 56 minutes on TV vs. 35 minutes on Facebook; this is twice the time spent on mobile devices.

We Represent a Wide Variety of Leading Television Properties and Brands Across Canada and the US


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Jim Pattison Kamloops Prince George

MediaPost June 2018 Television Facts (By George Simpson)
Convergence Research Group April 2018 Report