Vancouver, British Columbia – June 12, 2018 – Western Media Group (WMG), one of Canada’s largest independent providers of digital audio advertising and marketing solutions, has expanded its SPARK Audience Platform to include direct and dynamic ad insertion in podcasts across Canada through a Western Canada representation agreement with The Podcast Exchange.
“WMG is a pioneer in programmatic advertising, with years of experience in both display and audio. The addition of The Podcast Exchange’s inventory gives advertisers access to an even larger audience” said David St Laurent, President of Western Media Group. “It’s an ideal association for brand advertisers with TPX’s exclusive podcast audience, especially now that the category has matured to provide detailed metrics for our clients.”
According to the recently released Canadian Podcast Listener study co-authored by Jeff Ulster, 26% of adult Canadians now listen to at least one podcast each month. Nearly half of males 18-34 listen each week. 38% of podcast listeners have completed university and 29% have household income in excess of $100K.
“In the United States, podcast revenue growth increased by 85% in 2017 over 2016 with continued aggressive pacing projected for 2018,” said Marc Brasset, Director of Strategy at Western Media Group. “This entire platform is built on engagement with the audience.”
TPX’s President & CEO stated at the signing that “podcasting is emerging as one of the greatest opportunities for media in Canada. More and more Canadian adults are listening to a podcast – now up 26% monthly – developing an intimate, immersive habit with their favourite podcasts. It should be a goldmine for advertisers. And soon it will be.”
About WESTERN MEDIA GROUP
Western Media Group is Western Canada’s largest provider of independent media solutions. Spanning programmatic digital, audio, television, radio, search, and Out-of-Home media, Western Media Group provides advertising agencies and direct advertisers access to a broad inventory of media properties on an on-demand and scheduled basis.
Please visit www.westernmediagroup.ca and follow us on Twitter at @westernmedia.
About THE PODCAST EXCHANGE
The Podcast Exchange (www.thepodcastexchange.com) is Canada’s leading thought leaders in the podcast space representing numerous international and domestic publishers and currently delivering over 25 million impressions monthly.
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For more information:
David St Laurent
President, Western Media Group Sales Company Inc.
(604) 736-6628 ext. 223
Jean Marie Heimrath
President/CEO, The Podcast Exchange