Podcast advertising can be an important component of marketing your business. Unlike many trends that come and go, podcast advertising has cemented a place as part of a business’ media mix. According to IAB’s U.S. Podcast Advertising Revenue Study, prepared by PwC (PricewaterhouseCoopers) published in May 2021, podcast advertising revenues are expected to exceed $1 billion in 2021, and $2 billion by 2023. There are plenty of reasons why podcast advertising is such a huge marketing channel – provided, of course, that brands know how to use it effectively. To understand this trend, let’s look at few numbers. Edison Research and Triton Digital’s 2021 Edition of Edison Research’s, Infinite Dial Canada found that 57% of adult Canadians have listened to […]

Western Media Group is pleased to announce the representation of 100.7 The Raven FM, Vancouver Island’s newest radio station. Tapping into one of North America’s most popular music formats, The Raven is the only country music station serving residents in Campbell River and the Comox Valley. “It is a great honour to represent a country music station in such a growing, underserved radio market. Country music is in high demand and The Raven is flying in at a perfect time” David St Laurent, CEO of Western Media Group The Raven’s country format and independent capacity is well suited for small and medium local markets. “As The Raven develops its team, we anticipate a solid presence in the markets they serve […]

Alberta’s YL Country 94.9 FM is Rebranded to RIVER COUNTRY VANCOUVER, BC – November 3, 2018 – Western Media Group (“WMG”), the Canadian supplier of trusted independent media solutions, is pleased to announce that River Country is the new name of YL Country. Broadcasting at 94.9 FM in the Peace River region of Alberta, River Country is the largest terrestrial radio operator in Northern Alberta. River Country will retain its CKYL call letters. “River Country represents one of Canada’s best opportunities for advertisers. It has a massive coverage footprint that spans from the BC Alberta border throughout the entire Peace Region of Alberta – and includes RDS so listeners can see the artist and song titles in their vehicles. This […]