Vancouver, British Columbia – June 12, 2018 – Western Media Group (WMG), one of Canada’s largest independent providers of digital audio advertising and marketing solutions, has expanded its SPARK Audience Platform to include direct and dynamic ad insertion in podcasts across Canada through a Western Canada representation agreement with The Podcast Exchange. “WMG is a pioneer in programmatic advertising, with years of experience in both display and audio. The addition of The Podcast Exchange’s inventory gives advertisers access to an even larger audience” said David St Laurent, President of Western Media Group. “It’s an ideal association for brand advertisers with TPX’s exclusive podcast audience, especially now that the category has matured to provide detailed metrics for our clients.” According […]

We hosted a listening party with Vancouver media buyers to celebrate the first-ever Canadian Infinite Dial Research from Edison Research and Triton Digital. Hosted at our offices in downtown Vancouver, some of our best friends and colleagues got together to hear the SVP of Edison, Tom Webster, explain his firm’s new research about the digital audio market in Canada. Download the slides here.

Here are our latest tweets about programmatic:   'Programmatic stands for targeted': Q&A with BuzzFeed's research and insights vp | via @Digiday — Western Media Group (@westernmedia) September 28, 2017 Great opportunity to get up to speed with programmatic ad trading. Join us for an IAB Canada course on Oct 27 #yvr — Western Media Group (@westernmedia) September 22, 2017 Programmatic audio: brands aren’t focusing on what’s now, they’re focusing on what’s next | via @martech_today — Western Media Group (@westernmedia) September 20, 2017 Programmatic audio is a perfect complement to terrestrial radio. This Hallowe'en give it a try | #programmatic — Western Media Group (@westernmedia) September 6, 2017 Interview with David […]