Programmatic Audio

PROGRAMMATIC DIGITAL AUDIO Western Media Group holds the exclusive Canadian license for Triton Digital’s Canadian inventory of programmatic audio assets. Read the release (Nov 2016). Western Media Group signed an exclusive partnership with Triton Digital to expand digital audio advertising in Canada. The partnership brings programmatic buying and selling of online and mobile audio ads to Canada through Triton’s digital advertising exchange, a2x®. As a leading Canadian supplier of independent cross-media solutions, WMG had teamed with Triton Digital®, a leading advertising technology provider for the global digital audio advertising industry. Western Media Group will operate Triton’s programmatic audio advertising exchange, a2x, in Canada. a2x® enables the programmatic buying of targeted online and mobile audio ad inventory. The partnership allows media buyers and advertisers […]