Ahead of the Holiday Shopping Season, Advertisers Have Exclusive Access to Shopping Centre, Parkade, Fitness Centres, Office Towers and Elevators VANCOUVER, BC – November 7, 2018 – Western Media Group (WMG), a leading Canadian supplier of independent cross-media solutions, announces a key addition to its portfolio of place-based-media solutions. Today, Western Media Group is pleased to welcome the Neo-Traffic Shopping Network to its family of place-based media properties available to advertisers in Alberta. The Neo-Traffic shopping centre network reaches 87% of Canadians who visit shopping centres each month. Neo-Traffic is the newest addition to a strong slate of out-of-home media properties represented by Western Media Group. Neo-Traffic joins Western Media Group’s portfolio of place-based media solutions that include fitness centre […]
We hosted a listening party with Vancouver media buyers to celebrate the first-ever Canadian Infinite Dial Research from Edison Research and Triton Digital. Hosted at our offices in downtown Vancouver, some of our best friends and colleagues got together to hear the SVP of Edison, Tom Webster, explain his firm’s new research about the digital audio market in Canada. Download the slides here.
During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking — why in the world would you want to run your YouTube ad on Television? “Lots of reasons. Before I got here we used to do television. Then we tried YouTube. It was cheaper. Times were tough. But people don’t remember seeing the YouTube ads as much as they remember TV ads. The thing now is that management is telling me that TV worked a lot better. So we may do both. So, how do […]
Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United States, we knew [streaming audio] would be popular with agencies and advertisers. What we didn’t account for was the tremendous pent up demand waiting for the service. For brands looking to connect with Canadian consumers in every market, this feels like a whole new game,” says the CEO of Western Media Group, David St Laurent. "Voice is the new touch" – Pandora smart speaker listening up 282% | via @RainNewsRD […]
Western Media Group Expands Out-of-Home Media Portfolio Signs Agreement with Abcon Media to Provide Exclusive Advertising Opportunities in Parking Facilities Vancouver, B.C. –April 24, 2017 –Western Media Group (“WMG”) has entered into an exclusive agreement with Abcon Media, a leading provider of advertising solutions in parking facilities across Canada, including key parkade locations in downtown Vancouver (i.e. CF Pacific Centre, Chinatown Garage, and Library Square). Western Media Group will represent all of Abcon’s inventory in Western Canada. Abcon’s inventory consists of advertising in a growing number of parking facilities and other venues. Advertisers can take advantage of Abcon’s large format wall banners, column wraps, elevator wraps and ”Boom-Ad®” parking gate advertising. Boom-Ads® are advertising placements that appear on parking gate […]
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER – NOVEMBER 29, 2016 – Triton Digital®, a leading technology provider for the digital audio industry, and Western Media Group (WMG), a leading supplier of independent cross-media solutions in Western Canada, today announced an agreement whereby Western Media Group will exclusively operate Triton’s programmatic audio advertising exchange, a2x, in Canada. a2x® enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers. This partnership will enable advertisers and agencies throughout Canada to […]