The CEO of Western Media Group talks about podcasting, digital marketing strategy and the benefits of local radio.

David St Laurent 2020 Interview

The last time we talked, you were starting to lean into podcasting and streaming audio. That seems to have worked out well.

Yes. Podcasting has been growing very quickly. And along with it, streaming audio. The entire streaming media segment continues to deliver solid results for advertisers. It has become somewhat of a cornerstone of digital marketing strategy.

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