Western Media Group has direct access to the largest inventory of connected TV in Canada
With over 40 million connected television advertising opportunities every month in Canada, we can help your brand find the right channel to reach your target audience.
Addressable television offers advertising the best of all worlds: a full-size, full resolution TV screen experience but with audience targeting of digital.
“Connected TV is like running television ads but with audience targeting similar to Facebook or Google AdWords.”David St Laurent, CEO
Connected TV Features
Connected television streams broadcast-quality content over traditional TV screens in your living room, bedroom, home or office. Advertisers have their choice of formats: long-form, short-form, editorial, episodic…you name, it we have it.
All content adheres to the highest standards in brand safety and quality to control and protect brands. Custom channel targeting is available to reach your target within the right environment.
Compatible with the most popular devices
Smart televisions were introduced into the market as far back as 2008. Earning the name “smart” because they are connected to the internet, the number of smart televisions has exploded in recent years. The most recent data from Statista suggests that almost 60% of televisions will have some form of internet connection by 2022.
Driven by the growth in demand for streaming video services such as Netflix, Apple TV, Disney Plus, a plethora of hardware options are available to anyone with a TV set.
Connected TV is available through gaming consoles, streaming HDMI devices and Smart TVs.
Advertise to audiences streaming on Smart TVs.
We have access to audiences watching television on an array of internet-connected televisions.
Whether your target audience is watching on a Smart TV, game console or streaming stick, we can deliver the impressions your campaign requires.
It’s getting harder to reach Canadians using traditional TV.
Expand your campaign’s reach dramatically and tap into the growing audience of cord-cutters and digital streamers.
Unlike traditional digital, one of the best features of connected television is that the ads can be difficult or impossible to skip. This means that the completion and viewability rates are high, translating into better ad recall and, ultimately, better performance for your campaign.
Be there at the right time
We’ll not only find your most desirable audience, we’ll be able to reach them at the exact time they are watching so we can serve them your ad during their favourite programming.