Ahead of the Holiday Shopping Season, Advertisers Have Exclusive Access to Shopping Centre, Parkade, Fitness Centres, Office Towers and Elevators VANCOUVER, BC – November 7, 2018 – Western Media Group (WMG), a leading Canadian supplier of independent cross-media solutions, announces a key addition to its portfolio of place-based-media solutions. Today, Western Media Group is pleased to welcome the Neo-Traffic Shopping Network to its family of place-based media properties available to advertisers in Alberta. The Neo-Traffic shopping centre network reaches 87% of Canadians who visit shopping centres each month. Neo-Traffic is the newest addition to a strong slate of out-of-home media properties represented by Western Media Group. Neo-Traffic joins Western Media Group’s portfolio of place-based media solutions that include fitness centre […]

Alberta’s YL Country 94.9 FM is Rebranded to RIVER COUNTRY VANCOUVER, BC – November 3, 2018 – Western Media Group (“WMG”), the Canadian supplier of trusted independent media solutions, is pleased to announce that River Country is the new name of YL Country. Broadcasting at 94.9 FM in the Peace River region of Alberta, River Country is the largest terrestrial radio operator in Northern Alberta. River Country will retain its CKYL call letters. “River Country represents one of Canada’s best opportunities for advertisers. It has a massive coverage footprint that spans from the BC Alberta border throughout the entire Peace Region of Alberta – and includes RDS so listeners can see the artist and song titles in their vehicles. This […]

Exclusive Agreement With ZOOM Media Group Encompasses Fitness Centres Across Canada VANCOUVER, BC – October 2, 2018 – Western Media Group (WMG), a leading Canadian supplier of independent cross-media solutions, has entered into an exclusive agreement with ZOOM Media, the leading provider of media in fitness centres across Canada and The United States. Western Media Group will represent all of ZOOM’s inventory to Western Canada advertisers and their agencies. Zoom Media delivers “Generation Active” through Fit TV and a presence in over 750 fitness clubs in key markets across Canada. Consisting of digital TV and static frames reaching an engaged fitness audience, advertisers can utilize three types of creative: traditional Television or digital video creative; static imagery with total audio […]

  Western Media Group Celebrates Its 10th Anniversary Happy birthday to us, happy birthday to us… From our humble beginnings in 2008, we have grown into one of Canada’s leading independent media marketing and representation firms. What a decade it’s been! In 2008, there was no such thing as programmatic — much less programmatic audio and programmatic out-of-home — and now we are leaders in both of these exciting areas. But enough about us. Let’s take a look at some of the people who helped to shape our company into what it is today. We thought it would be fun to hear from some of the wonderful people who have helped us along the way. These are people who started […]

  Vancouver, British Columbia – June 12, 2018 – Western Media Group (WMG), one of Canada’s largest independent providers of digital audio advertising and marketing solutions, has expanded its SPARK Audience Platform to include direct and dynamic ad insertion in podcasts across Canada through a Western Canada representation agreement with The Podcast Exchange. “WMG is a pioneer in programmatic advertising, with years of experience in both display and audio. The addition of The Podcast Exchange’s inventory gives advertisers access to an even larger audience” said David St Laurent, President of Western Media Group. “It’s an ideal association for brand advertisers with TPX’s exclusive podcast audience, especially now that the category has matured to provide detailed metrics for our clients.” According […]

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking — why in the world would you want to run your YouTube ad on Television? “Lots of reasons. Before I got here we used to do television. Then we tried YouTube. It was cheaper. Times were tough. But people don’t remember seeing the YouTube ads as much as they remember TV ads. The thing now is that management is telling me that TV worked a lot better. So we may do both. So, how do […]

Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United States, we knew [streaming audio] would be popular with agencies and advertisers. What we didn’t account for was the tremendous pent up demand waiting for the service. For brands looking to connect with Canadian consumers in every market, this feels like a whole new game,” says the CEO of Western Media Group, David St Laurent. "Voice is the new touch" – Pandora smart speaker listening up 282% | via @RainNewsRD […]

Western Media Group Expands Out-of-Home Media Portfolio

Western Media Group Expands Out-of-Home Media Portfolio Signs Agreement with Abcon Media to Provide Exclusive Advertising Opportunities in Parking Facilities Vancouver, B.C. –April 24, 2017 –Western Media Group (“WMG”) has entered into an exclusive agreement with Abcon Media, a leading provider of advertising solutions in parking facilities across Canada, including key parkade locations in downtown Vancouver (i.e. CF Pacific Centre, Chinatown Garage, and Library Square). Western Media Group will represent all of Abcon’s inventory in Western Canada. Abcon’s inventory consists of advertising in a growing number of parking facilities and other venues. Advertisers can take advantage of Abcon’s large format wall banners, column wraps, elevator wraps and ”Boom-Ad®” parking gate advertising. Boom-Ads® are advertising placements that appear on parking gate […]