Western Media Group Expands Media Portfolio Through Agreement with Leading Location-Based Elevator and Office Lobby Digital Network
Exclusive Agreement with Captivate Media Inc. Includes Vast Network of Office Tower Digital Elevator and Lobby Screens
VANCOUVER, BC – OCTOBER 15, 2018 – Western Media Group (“WMG”), the Canadian supplier of trusted independent media solutions, has entered into an exclusive agreement with Captivate Canada (“Captivate”), a leading provider of Digital Elevator and Lobby displays in commercial real estate properties in key Canadian and United States centres.
Western Media Group will represent all of Captivate’s inventory to Western Canadian advertising agencies and their clients.
Captivate delivers 12,000 top-tier elevator and lobby displays located in 1,600 premier office buildings across North America.
“If you work or visit one of these buildings, the Captivate screens become part of your daily life. The average person rides an elevator 6 times daily. Providing a great opportunity for brands that consider the elevator as a starting point in a multi-touch digital journey,” said David St Laurent, President of Western Media Group.
Through additional relationships with mobile location data providers, Western Media Group is able to provide agencies with attribution and tracking data in connection with audiences exposed to campaigns running within the Captivate/Western Media Group network.
Captivate’s network of digital office building displays affords brands and their agencies with a touchpoint that extends and strengthens mobile marketing campaigns. With the agreement now in effect, Canadian agencies will have the ability to book campaigns involving Captivate properties before the 2018 holiday shopping season which is expected to be record-setting.
Western Media Group is a reputable leader with strong out-of-home and digital agency relationships. With their significant presence in the media landscape and ability to provide highly sought-after campaign ROI, we know they will represent our products extremely well in Western Canada.
— Barb Huggett, General Manager of Captivate Canada.
Captivate is the most recent addition to Western Media Group’s out-of-home media portfolio of targeted place-based media. It joins the Neo Traffic Shopping Centre Network, the Zoom Media Fitness Network, and parkade facilities provider Abcon Media.
About Western Media Group
Western Media Group is a leading Canadian provider of trusted independent cross-media solutions. Spanning Television, Digital, Programmatic, Digital Audio, Radio and Out-Of-Home media, Western Media Group provides agencies and advertisers with access to a broad inventory of on-demand media properties. Please visit us at www.westernmediagroup.ca or on Twitter at @westernmedia.
Known for its vast network of over 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate Network connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett. For more information, please visit www.captivate.com.
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For more information:
Western Media Group
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