Western Media Group Expands Out-of-Home Media Portfolio
Signs Agreement with Abcon Media to Provide Exclusive Advertising Opportunities in Parking Facilities
Vancouver, B.C. –April 24, 2017 –Western Media Group (“WMG”) has entered into an exclusive agreement with Abcon Media, a leading provider of advertising solutions in parking facilities across Canada, including key parkade locations in downtown Vancouver (i.e. CF Pacific Centre, Chinatown Garage, and Library Square).
Western Media Group will represent all of Abcon’s inventory in Western Canada.
Abcon’s inventory consists of advertising in a growing number of parking facilities and other venues. Advertisers can take advantage of Abcon’s large format wall banners, column wraps, elevator wraps and ”Boom-Ad®” parking gate advertising.
Boom-Ads® are advertising placements that appear on parking gate arms that rise and lower when a vehicle enters or leaves a parking facility.
Parkade advertising represents the latest addition to Western Media Group’s expanding portfolio of media solutions for agencies and advertisers. Through the Abcon Media agreement, Western Media Group adds an exclusive option for brands that want to secure guaranteed daily impressions with an affluent target audience.
“People that park in Vancouver represent a very desirable demographic. Now we can guarantee that your large format static ad, logo or message is in front of this audience at least twice daily,” said Tom Novosel, Vice President of Abcon Media.
By combining multiple ad formats within a single facility or with other out-of-home media types — such as Western Media Group’s Neo Traffic or Dynamic Outdoor product — media buyers and direct advertisers can increase reach and frequency with media that is difficult to ignore.
“This product has exceptional recency characteristics. Having your brand front and centre in big beautiful colour just as people park is a major advantage,” said David St Laurent, CEO of Western Media Group. “We now deliver a door-to-door journey that starts at home and ends in the shopping centre with Abcon advertising strategically located along the way.”
For more information, call or visit http://www.westernmediagroup.ca
For more information:
David St Laurent
Western Media Group
Sales and Marketing