Ahead of the Holiday Shopping Season, Advertisers Have Exclusive Access to Shopping Centre, Parkade, Fitness Centres, Office Towers and Elevators

VANCOUVER, BC – November 7, 2018 – Western Media Group (WMG), a leading Canadian supplier of independent cross-media solutions, announces a key addition to its portfolio of place-based-media solutions. Today, Western Media Group is pleased to welcome the Neo-Traffic Shopping Network to its family of place-based media properties available to advertisers in Alberta.

The Neo-Traffic shopping centre network reaches 87% of Canadians who visit shopping centres each month.

Neo Traffic Shopping Centre Galaxy S8 display by Neo TrafficNeo-Traffic is the newest addition to a strong slate of out-of-home media properties represented by Western Media Group. Neo-Traffic joins Western Media Group’s portfolio of place-based media solutions that include fitness centre media operator ZOOM Media, parkade operator ABCON and CAPTIVATE, a North American operator of digital screens in key commercial real estate properties.

Western Media Group will represent all of Neo-Traffic’s inventory to direct advertisers and agencies in Calgary and Edmonton.

With a media presence in almost 100 Shopping Centres across the country, Neo-Traffic’s digital display network is available in four prime Edmonton shopping centres and five prime shopping centres in Calgary.

Neo-Traffic is attractive to advertisers because it is the reliable touchpoint at the point of sale for consumers actively shopping in an immersive retail shopping environment. With an obvious presence in places where transactions are occurring during peak shopping periods, Neo-Traffic advertisers have an unrivalled opportunity to influence purchase decisions, activate engagement, build brand loyalty, drive awareness and create sales.

Through Western Media Group, advertisers and agencies now have access to a robust digital offering in Canadian shopping malls and specialty retailers. Neo-Traffic’s inventory includes static posters, large custom displays, and over 600 high definition digital displays in restaurant and common areas.

Neo Traffic Polysleep Display by WMG“WMG has represented Neo-Traffic in the Vancouver market since 2010, and today is pleased to extend our role to service the Calgary and Edmonton agencies. Combined with Zoom Media, Abcon and Captivate, it completes our offering for these markets. Neo-Traffic is an excellent option for media buyers looking to strengthen an existing media buy with the power of out-of-home in a retail environment” said David St Laurent, President of Western Media Group.

“We are confident in Western Media Group’s ability to represent us in Western Canada. Our products are an excellent stand-alone medium and also very complementary to the rest of Western Media Group’s Out-of-Home portfolio.” — Ronald Tapiero, President of Neo-Traffic

Account Director Jenny Goodman will be the key point of Contact for Neo-Traffic in Calgary and Edmonton. Jenny can be reached at jenny@westernmediagroup.ca

About Western Media Group
Western Media Group is a leading Canadian provider of trusted independent cross-media solutions. Spanning Television, Digital, Programmatic, Digital Audio, Radio and Out-Of-Home media, Western Media Group provides agencies and advertisers with access to a broad inventory of on-demand media properties. Please visit us at www.westernmediagroup.ca or on Twitter at @westernmedia.

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For more information:

David St Laurent
President
Western Media Group
david@westernmediagroup.ca

Ronald Tapiero
President
Neo-Traffic
rtapiero@neo-traffic.com