The CEO of Western Media Group talks about podcasting, digital marketing strategy and the benefits of local radio. The last time we talked, you were starting to lean into podcasting and streaming audio. That seems to have worked out well. Yes. Podcasting has been growing very quickly. And along with it, streaming audio. The entire streaming media segment continues to deliver solid results for advertisers. It has become somewhat of a cornerstone of digital marketing strategy. Read more…

Alberta’s YL Country 94.9 FM is Rebranded to RIVER COUNTRY VANCOUVER, BC – November 3, 2018 – Western Media Group (“WMG”), the Canadian supplier of trusted independent media solutions, is pleased to announce that River Country is the new name of YL Country. Broadcasting at 94.9 FM in the Peace River region of Alberta, River Country is the largest terrestrial radio operator in Northern Alberta. River Country will retain its CKYL call letters. “River Country represents one of Canada’s best opportunities for advertisers. It has a massive coverage footprint that spans from the BC Alberta border throughout the entire Peace Region of Alberta – and includes RDS so listeners can see the artist and song titles in their vehicles. This […]