The CEO of Western Media Group talks about podcasting, digital marketing strategy and the benefits of local radio. The last time we talked, you were starting to lean into podcasting and streaming audio. That seems to have worked out well. Yes. Podcasting has been growing very quickly. And along with it, streaming audio. The entire streaming media segment continues to deliver solid results for advertisers. It has become somewhat of a cornerstone of digital marketing strategy. Read more…

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking — why in the world would you want to run your YouTube ad on Television? “Lots of reasons. Before I got here we used to do television. Then we tried YouTube. It was cheaper. Times were tough. But people don’t remember seeing the YouTube ads as much as they remember TV ads. The thing now is that management is telling me that TV worked a lot better. So we may do both. So, how do […]