Interview with David St Laurent (from the #Influencer Series)

David St Laurent has a strategy the goliaths can’t beat. How a small independent flew beneath the radar long enough to lock up some very large markets. If you’re a media buyer in Western Canada, there’s a good chance you know David St Laurent. As the founder of Western Media Group, David St Laurent has been busy engineering a digital transformation that any CEO would envy. “We started with one radio station as a client. So it was a bit tough in the beginning,” laughs the founder of Western Media Group. “But now we have five distinct verticals. And we’ve built bridges between them so that media buyers can access solutions that can’t be found anywhere else.” From 2011, Western […]

THE METAMORPHOSIS

In my industry – media – things are more complicated than ever. It reminds me of Franz Kafka’s short story The Metamorphosis. But it’s a lot more manageable. I mean, what is worse than waking up as a beetle? The situation today is more like looking in the mirror only to see that your face is upside down. Over time you can get used to it. At least, that’s what I keep telling myself. At first, looking at yourself upside down is almost impossible to deal with. You’re just so familiar with seeing things the right way. But after a while you learn to comb your hair down to up. It’s just really awkward at first. It is no secret that our […]