Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada

  Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER – NOVEMBER 29, 2016 – Triton Digital®, a leading technology provider for the digital audio industry, and Western Media Group (WMG), a leading supplier of independent cross-media solutions in Western Canada, today announced an agreement whereby Western Media Group will exclusively operate Triton’s programmatic audio advertising exchange, a2x, in Canada. a2x® enables programmatic buying of targeted online and mobile audio ad inventory.  The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers.  This partnership will enable advertisers and agencies throughout Canada to […]