Music plays an important role in the lives of consumers
“Hearing is a more powerful emotional sense than sight, so there is a clear opportunity for businesses.” — Daniel Lafferty, PHMG
Western Media Group offers a full range of programmatic audio solutions to agencies and direct advertisers. Our programmatic trading operations extend beyond Canada into the US and Europe.
We integrate existing Canadian trading desks with inventory from Triton Digital’s a2x exchange. We also operate programmatic trading desks on behalf of agencies and marketers.
In one way or another, we can get you connected to the fastest growing advertising opportunity in Canada.
Programmatic audio offers the best features for advertisers
Programmatic buying enables agencies to connect with audiences at scale. With granular control over targets, the opportunity is now possible to engage listeners of podcasts, sportcasts and other forms of audio such as playlists on a one-to-one basis. It is even possible to run companion banner ads that are featured without audio while the listener is engaged with music so that visual support is present during the target’s period of peak enjoyment – a great feature for brand likeability.
Hear the IAB Canada interview with Marc Brasset,
our head of digital strategy.
Streaming Audio’s One-to-One Attribution
With addressable creative, advertisers can deliver ads directly to desired consumers. Unlike traditional radio, programmatic audio achieves attribution through a variety of data signals.
Device IDs, geo-fencing and data partnerships enable advertisers to understand where a consumer went after hearing an ad. The ability to gauge the effectiveness of targeted creative is extended by the fact that the ad is always served to a captive audience.
Interested in Programmatic Audio? Check out this replay to a webinar on the topic.
Programmatic Audio in Canada Webinar Slides
Programmatic audio in Canada has never been easier. Talk to Marc Brasset to take advantage of the many benefits of digital audio.
Why Marketers are Loving Programmatic Audio
Programmatic audio is relatively new to Canada but has become very popular with agencies and brands. This is for a few reasons:
- Ability to break through – 60% of consumers said they believe music used in marketing is more memorable than visuals
- Ability to drive persuasion – HIghly specific targeting enables the production of targeted creative
- Ability to increase goodwill – Likeability is a huge factor when it comes to deciding on a purchase. 47% of consumers suggest music makes them feel more connected to a brand.
Interview with David St Laurent