Western Media Group Announces Addition of Large Format Programmatic Digital Out-of-Home Across Canada
Programmatic Access to Canada-wide Network Expands Western Media Group’s Portfolio of Out-of-Home
VANCOUVER, British Columbia — February 15, 2018 — Western Media Group (WMG) one of Canada’s largest independent providers of digital advertising and marketing solutions, has expanded its portfolio of programmatic capabilities to include large format out-of-home across Canada.
Western Media Group is the first media marketing firm in Canada to offer programmatic access to a suite of online display, digital audio and a coast-to-coast network of large digital displays.
“We are pioneers in programmatic advertising and have years of experience in Out-of-Home. The addition of this national network of large format digital OOH inventory gives advertisers access to our expertise in both worlds” — David St Laurent, President of Western Media Group.
“It’s an ideal combination for brands and agencies looking to get the most out of their media.”
Western Media Group first entered the programmatic space in 2011. Through its technology partner Acuity ads, WMG offers mobile, video and display to advertisers in Western Canada. In the spring of 2016, WMG introduced programmatic audio to Canadian advertisers with the introduction of Triton Digital’s a2x audio exchange.
The next evolution of programmatic is Out-of-Home. Western Media Group has secured insertion capabilities on over 150 large format premium spectacular digital faces in the key markets of Vancouver, Calgary, Edmonton, Toronto and Montreal as well as several other Canadian markets.
“The efficiencies of programmatic advertising are too significant to ignore. Adding Out-of-Home gives our clients access to the most advanced media buying platform in Canada” — Marc Brasset, Director of Digital Strategy at Western Media Group.
ABOUT WESTERN MEDIA GROUP
Western Media Group is Western Canada’s largest provider of independent media solutions. Spanning programmatic digital, audio, television, radio, search, and Out-of-Home media, Western Media Group provides advertising agencies and direct advertisers access to a broad inventory of media properties on an on-demand and scheduled basis. A continuous innovator, Western Media Group continues to expand into new digital media offerings while seeking opportunities in traditional media around North America.
Please visit us at www.westernmediagroup.ca or on Twitter at @westernmedia.
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For more information:
David St. Laurent
President, Western Media Group Sales Company Inc.