Western Media Group Expands Out-of-Home Media Portfolio

Western Media Group Expands Out-of-Home Media Portfolio Signs Agreement with Abcon Media to Provide Exclusive Advertising Opportunities in Parking Facilities Vancouver, B.C. –April 24, 2017 –Western Media Group (“WMG”) has entered into an exclusive agreement with Abcon Media, a leading provider of advertising solutions in parking facilities across Canada, including key parkade locations in downtown Vancouver (i.e. CF Pacific Centre, Chinatown Garage, and Library Square). Western Media Group will represent all of Abcon’s inventory in Western Canada. Abcon’s inventory consists of advertising in a growing number of parking facilities and other venues. Advertisers can take advantage of Abcon’s large format wall banners, column wraps, elevator wraps and ”Boom-Ad®” parking gate advertising. Boom-Ads® are advertising placements that appear on parking gate […]

Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada

  Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER – NOVEMBER 29, 2016 – Triton Digital®, a leading technology provider for the digital audio industry, and Western Media Group (WMG), a leading supplier of independent cross-media solutions in Western Canada, today announced an agreement whereby Western Media Group will exclusively operate Triton’s programmatic audio advertising exchange, a2x, in Canada. a2x® enables programmatic buying of targeted online and mobile audio ad inventory.  The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers.  This partnership will enable advertisers and agencies throughout Canada to […]