We hosted a listening party with Vancouver media buyers to celebrate the first-ever Canadian Infinite Dial Research from Edison Research and Triton Digital. Hosted at our offices in downtown Vancouver, some of our best friends and colleagues got together to hear the SVP of Edison, Tom Webster, explain his firm’s new research about the digital audio market in Canada. Download the slides here. Media buyers from all around #vancouver are at our offices for the @edisonresearch listening party! pic.twitter.com/X9zmnogxN9 — Western Media Group (@westernmedia) April 4, 2018 The Infinite Dial is about to kick off (13 min) Narrated by the brilliant@webby2001 #infinitedial pic.twitter.com/FS9O5SNKk2 — Western Media Group (@westernmedia) April 4, 2018

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let me look into that. But first — if you don’t mind me asking — why in the world would you want to run your YouTube ad on Television? “Lots of reasons. Before I got here we used to do television. Then we tried YouTube. It was cheaper. Times were tough. But people don’t remember seeing the YouTube ads. The thing now is that management is telling me that TV worked a lot better. So we may do both. So, how do we buy TV ads?” My next […]

Western Media Group Expands Out-of-Home Media Portfolio

Western Media Group Expands Out-of-Home Media Portfolio Signs Agreement with Abcon Media to Provide Exclusive Advertising Opportunities in Parking Facilities Vancouver, B.C. –April 24, 2017 –Western Media Group (“WMG”) has entered into an exclusive agreement with Abcon Media, a leading provider of advertising solutions in parking facilities across Canada, including key parkade locations in downtown Vancouver (i.e. CF Pacific Centre, Chinatown Garage, and Library Square). Western Media Group will represent all of Abcon’s inventory in Western Canada. Abcon’s inventory consists of advertising in a growing number of parking facilities and other venues. Advertisers can take advantage of Abcon’s large format wall banners, column wraps, elevator wraps and ”Boom-Ad®” parking gate advertising. Boom-Ads® are advertising placements that appear on parking gate […]

Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada

  Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER – NOVEMBER 29, 2016 – Triton Digital®, a leading technology provider for the digital audio industry, and Western Media Group (WMG), a leading supplier of independent cross-media solutions in Western Canada, today announced an agreement whereby Western Media Group will exclusively operate Triton’s programmatic audio advertising exchange, a2x, in Canada. a2x® enables programmatic buying of targeted online and mobile audio ad inventory.  The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers.  This partnership will enable advertisers and agencies throughout Canada to […]