Media Properties - Out of Home
Out-of-home advertising provides the advantage of reach with a regional focus. If you need to take your message to the streets in BC’s interior markets, then WMG may have the answer for you.
Neo-Traffic
- Canada's #1 mall media expert providing digital signage, static signage, specialty media (such as customized decals) and experiential marketing to over 121 malls across the country
- Why advertise in shopping centres?
- 87.6% of Canadians visited a shopping centre in the last four weeks (PMB 2011)
- Average visit is 72.6 minutes (ICSC)
- 90% of mall visitors notice the Neo-Traffic screens (IPSOS 2011)
- 51% of them are influenced by the advertised brands (IPSOS 2011)
- Consumers in this space are looking for information and ready to buy
- It never rains!
- Download Neo-Traffic media kit
- View more information on Neo-Traffic
K-Board
- LED board on one of the busiest highway stretches in BC, located on the way into Kelowna
- K-Board has high impact with option of either animated or static creative
- Ad length is 7 seconds long, with 30 impressions per hour
- View K-Board video
Canadian Health Media Network (CHMN)
- CHMN is a network that serves high-traffic medical waiting rooms nation wide
- Waiting rooms include multi-practice medical centres, primary care facilities, family health centres, group health centres, hospitals as well as medical laboratory, x-ray and ultra sound clinics
- Network can geo-target specific demographics through contextually-relevant, value-added digital content
- Download CHMN factsheet
- View more information on CHMN
Posters
- Serviced by WMG Outdoor
- Horizontal Posters are in rural interior British Columbia with fantastic highway visibility
- Sites are large format 10' x 24', 10' x 36' or larger
- Suited for campaigns of 16 weeks or longer
- For destination advertisers, you can communicate your message to BC's interior
Transit Shelters
- Located in two markets within British Columbia: Centre of BC’s fabulous Cariboo region, Williams Lake and in the heart of BC's Wine Country, Penticton
- Williams Lake
- Serviced by First Choice Marketing
- Access to wide network of 38 faces providing for a mix of residential and downtown locations
- All TSA posters at street level with exposure to both vehicular and pedestrian traffic
- View Williams Lake transit shelters
- Penticton
- Serviced by Nextep Media Ltd
- Over 28 shelter faces in the city limits
- Population of 45,000 residents
- Demographically mature and enjoys per-capita retail sales well above the national average as a market
- Population swells to more than double during the summer months as thousands of tourists visit the many wineries, beaches and campsites
