Media Properties - In-Store
With long-standing research confirming that the majority of purchase decisions are made at the point-of-purchase, advertisers should consider adding in-store media as a part of their marketing mix. Radio, television and digital messaging will drive traffic into the store and our in-store media products can re-iterate the message and increase sales at the point of purchase.
Neo-Traffic
- Canada's #1 mall media expert providing digital signage, static signage, specialty media (such as customized decals) and experiential marketing to over 121 malls across the country
- Why advertise in shopping centres?
- 87.6% of Canadians visited a shopping centre in the last four weeks (PMB 2011)
- Average visit is 72.6 minutes (ICSC)
- 90% of mall visitors notice the Neo-Traffic screens (IPSOS 2011)
- 51% of them are influenced by the advertised brands (IPSOS 2011)
- Consumers in this space are looking for information and ready to buy
- Download Neo-Traffic media kit
- View more information on Neo-Traffic
Pinpoint Media
- Offers over 7,000 static and digital signs at convenience store locations across Canada
- Allows for engaging video opportunities at the point of purchase locations at effective CPM’s
- Influences at least $8.0 billion in non-fuel annual transactions from four million shoppers each day
- Boards located n convenience stores with 85%+ share of all volume in Quebec, 65%+ share in Ontario, and 60%+ in Western Canada
- Includes flash, digital, wall and floor medias
- Download Pinpoint Media factsheet
- View more information on Pinpoint Media
Grabertising
- Your message shows up in the most valuable piece of real estate in-store – on the handle bar of the consumer’s shopping cart
- You get a one-on-one interaction with the shopper, with the average exposure time being 28 minutes
- Download Grabertising factsheet
