We are Western Media Group (WMG), an independent team of talented media professionals serving advertisers and advertising agencies. We help our clients execute digital and traditional media campaigns in markets across Canada. Locally owned, our independence is our super power. Our independence makes us fast, flexible and allows us to tailor our solutions to reflect the local markets in which our clients operate. Are you our next Sales and Marketing Support Coordinator? Your Mandate: To support the sales and marketing efforts of our customer account leads to deliver on customers’ requirements and goals with excellence. What’s in it for you? You will be on the front line of the business, supporting the growth of our digital marketing and media division. […]

  Vancouver, British Columbia – June 12, 2018 – Western Media Group (WMG), one of Canada’s largest independent providers of digital audio advertising and marketing solutions, has expanded its SPARK Audience Platform to include direct and dynamic ad insertion in podcasts across Canada through a Western Canada representation agreement with The Podcast Exchange. “WMG is a pioneer in programmatic advertising, with years of experience in both display and audio. The addition of The Podcast Exchange’s inventory gives advertisers access to an even larger audience” said David St Laurent, President of Western Media Group. “It’s an ideal association for brand advertisers with TPX’s exclusive podcast audience, especially now that the category has matured to provide detailed metrics for our clients.” According […]

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking — why in the world would you want to run your YouTube ad on Television? “Lots of reasons. Before I got here we used to do television. Then we tried YouTube. It was cheaper. Times were tough. But people don’t remember seeing the YouTube ads as much as they remember TV ads. The thing now is that management is telling me that TV worked a lot better. So we may do both. So, how do […]

Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United States, we knew [streaming audio] would be popular with agencies and advertisers. What we didn’t account for was the tremendous pent up demand waiting for the service. For brands looking to connect with Canadian consumers in every market, this feels like a whole new game,” says the CEO of Western Media Group, David St Laurent. "Voice is the new touch" – Pandora smart speaker listening up 282% | via @RainNewsRD […]