During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let me look into that. But first — if you don’t mind me asking — why in the world would you want to run your YouTube ad on Television? “Lots of reasons. Before I got here we used to do television. Then we tried YouTube. It was cheaper. Times were tough. But people don’t remember seeing the YouTube ads. The thing now is that management is telling me that TV worked a lot better. So we may do both. So, how do we buy TV ads?” My next […]

Look what the cat dragged in to this year’s radio budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United States, we knew [streaming audio] would be popular with agencies and advertisers. What we didn’t account for was the tremendous pent up demand waiting for the service. For brands looking to connect with Canadian consumers in every market, this feels like a whole new game,” says the CEO of Western Media Group, David St Laurent. "Voice is the new touch" – Pandora smart speaker listening up 282% | via @RainNewsRD […]

Interview with David St Laurent (from the #Influencer Series)

David St Laurent has a strategy the goliaths can’t beat. How a small independent flew beneath the radar long enough to lock up some very large markets. If you’re a media buyer in Western Canada, there’s a good chance you know David St Laurent. As the founder of Western Media Group, David St Laurent has been busy engineering a digital transformation that any CEO would envy. “We started with one radio station as a client. So it was a bit tough in the beginning,” laughs the founder of Western Media Group. “But now we have five distinct verticals. And we’ve built bridges between them so that media buyers can access solutions that can’t be found anywhere else.” From 2011, Western […]

THE METAMORPHOSIS

In my industry – media – things are more complicated than ever. It reminds me of Franz Kafka’s short story The Metamorphosis. But it’s a lot more manageable. I mean, what is worse than waking up as a beetle? The situation today is more like looking in the mirror only to see that your face is upside down. Over time you can get used to it. At least, that’s what I keep telling myself. At first, looking at yourself upside down is almost impossible to deal with. You’re just so familiar with seeing things the right way. But after a while you learn to comb your hair down to up. It’s just really awkward at first. It is no secret that our […]