About Us
At Western Media Group, our team is uniquely qualified to find integrated and creative solutions for our advertisers and represented clients. Our diversity and know-how compliments our client mix of on-line, radio, television and out-of-home mediums. We are also mindful about the personal attention -- both the media buyers and the suppliers can be rest assured that their needs have been heard and met.
"Experience has taught me that when you focus on what you can bring to the client's table, as opposed to what you can take away, a better solution is found." -- David St. Laurent
DAVID ST. LAURENT | PRESIDENT
With over 25 years of experience in media sales and marketing, David is best known to the advertising community as an out-of-market specialist. If you need to know the per-capita retail spending in Kelowna; what makes Prince George such a dynamic market; or what the best way is to reach an Ontario, Quebec or US market, David is the one to turn to for answers. David has spent his business life bridging together markets with products, buyers with suppliers and challenges with solutions.
Outside of his business and family life, David thoroughly enjoys the game of squash. Regrettably, he does not enjoy nearly the same success in squash as he does in business. "Despite my best efforts to the contrary, I somehow always manage to help make my opponent feel very good about their own squash game."
ANDREW MALCOLM | ACCOUNT DIRECTOR
In 1995, Andrew packed his bags and transferred from Ontario to British Columbia - a move he's very happy he made. His background includes more than 15 years experience in planning, buying and selling of all major media in Canada. The majority of this time has been focussed on his particular interest in broadcast sales. Now as Account Director at Western Media Group, he is excited to harness his knowledge to produce creative and results-driven solutions for all his clients.
Andrew attended the University of Windsor, is a graduate of St. Clair College and the CAAP program. He is also past treasurer of ABCOM. When Andrew is not working or on family duty, he can be found playing hockey or taking advantage of Vancouver's generous resources by golfing, snowboarding, skiing or mountain biking.
TONY VASSILIEV | ACCOUNT MANAGER
Tony's career started and evolved in the Vancouver advertising scene. Young & Rubicam, MacLaren McCann, Sun Media, and Glacier Group are some of the corner stones of his professional experience. He has managed advertising campaigns and promotional initiatives for numerous Fortune 500 companies. In recent years Tony has focused his attention on out-of-home and unique in-store media. He's grown to be a specialist in uncovering innovative solutions for his clients, all the while achieving the set forth objectives on budget.
Tony has been involved with the National Advertising Benevolent Society (NABS) for many years and is currently in his third term on the board of Directors. He manages a group of 40 volunteers for numerous fundraising events throughout the year.
Tony holds a Bachelors of Business from BCIT. Thanks to his diverse background, he is fluent in English, Russian and Ukrainian. Creative expression is what got him into advertising, but it is his passion for innovation that led him to devote himself to media sales.
ROBYN CHRISTISON | CLIENT SERVICES
The newest graduate of the BCIT Marketing Communications program, Robyn brings to the team knowledge of the northern and interior markets. Raised in Prince Rupert BC, she also lived for a short while in Prince George while she completed a Bachelor of Arts degree from the University of Northern British Columbia.
Robyn's sales history begins as a successful franchisee for Student Works Painting and her passion for media stemmed from her days at BCIT, as she helped produce the winning media campaign amongst her peers for the final BCIT project. Outside of Western Media Group you can find Robyn riding her bike along the seawall or playing softball.
MARC BRASSET | MANAGER - ONLINE ADVERTISING
A Vancouver media veteran, Marc has worked at an agency, broadcaster and client-side. He brings a love of online advertising and a passion for analytics to his role. A lifelong learner, Marc is currently attending SFU and has also studied at BCIT and Universite Laval in Quebec City.
Marc loves to surf the web as much as he loves to surf on the ocean.
