Our head of digital strategy Marc Brasset is featured in IAB Canada’s podcast “The Business of Digital”. This episode is all about the benefits and possibilities of digital audio. Listen here. TRANSCRIPT
We hosted a listening party with Vancouver media buyers to celebrate the first-ever Canadian Infinite Dial Research from Edison Research and Triton Digital. Hosted at our offices in downtown Vancouver, some of our best friends and colleagues got together to hear the SVP of Edison, Tom Webster, explain his firm’s new research about the digital audio market in Canada. Download the slides here. Media buyers from all around #vancouver are at our offices for the @edisonresearch listening party! pic.twitter.com/X9zmnogxN9 — Western Media Group (@westernmedia) April 4, 2018 The Infinite Dial is about to kick off (13 min) Narrated by the brilliant@webby2001 #infinitedial pic.twitter.com/FS9O5SNKk2 — Western Media Group (@westernmedia) April 4, 2018
During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking — why in the world would you want to run your YouTube ad on Television? “Lots of reasons. Before I got here we used to do television. Then we tried YouTube. It was cheaper. Times were tough. But people don’t remember seeing the YouTube ads as much as they remember TV ads. The thing now is that management is telling me that TV worked a lot better. So we may do both. So, how do […]
Marc is our head of digital strategy. Don’t let his svelt appearance deceive you: his favourite food groups are ice cream, chocolate and french fries.
Omar loves riddles. He knows almost more about media than baseball which is less than what he knows about playing the guitar.
Andrew has more than fifteen years of experience in the broadcast television industry. He has been known to recite the schedules of certain Canadian networks backwards.
Meghan heads up Western Media Group’s digital marketing operations on Vancouver Island.
Jenny heads up our Digital Out of Home and Audio verticals. As the leading expert in this space, Jenny helps advertisers reach their markets through geo, demo and lifestyle targeting.
David St Laurent is WMG’s founder and spiritual leader; with a passion for helping advertisers find and reach their audiences in new and exciting ways. His commitment is to always ensure that WMG is Canada’s most innovative, independent media solutions provider.